What makes us the
best-kept secret behind
the beauty you love?
A unique combination of
four inimitable pillars that
culture with a
legacy of experience
We’re pioneers armed with
experience. We posses a nimble
life” philosophy, combined with
a track record
of scaling brands.
It’s this philosophy which imparts a
risk-taking POV as well as
thinking “what’s next” mentality into
everything we do. The result?
Breakthrough solutions that deliver
you the best, the newest, the most
groundbreaking and game-changing
innovations. Beautiful, isn’t it?
Founder, JLo Beauty®
We build brands with credible
experts solving real challenges
world-class formulas, breakthrough
technologies, clinically tested science
and unparalleled experience.
The outcome is more than skin deep:
Beauty you can
believe in, results
you can see, confidence you can
feel and loyalty that lasts.
Dr Sebagh, Anti-Aging Expert
Cindy Crawford, Founder
Our focus is clear: empathizing
and connecting with you. We’ve spent
decades seeking to understand
who you are and what you need.
your unmet beauty
concerns, unsolved problems or the
“unfixable” issues keeping
living your best, most beautiful life,
we infuse our insights into powerful,
live-better solutions that re-ignite
your confidence, joy and self-love.
Brand Ambassador, Crépe Erase®
DTC, it’s in
By definition, direct-to-consumer
(DTC) marketing is a one-way street,
party communicating at
the other. We think a little differently.
We believe in
engaging and interacting
with you (not talking at you). For
30 years, we’ve asked
Does it work, can it be better,
does it change how you look and
This proven, ever-changing
playbook for potentiating brands gives
us the edge in
targeted products that turn your
beauty dreams into reality.
Founder and Developer, Westmore Beauty®